Hommu Studio
Barcelona · Independent creative studio
What we doStrategy | Branding | Content | Digital | AI

What we do

Services

We are Hommu Studio. A branding agency offering idea conceptualisation, art direction, strategic consulting and production. We are multidisciplinary. We think, develop and produce cross-cutting concepts for brands and organisations looking for something relevant and distinctive.

01Consulting and strategy02Graphic design, branding and creativity03Storytelling, scriptwriting and copywriting04Photography, video and motion graphics05Digital06Social media07AI and automation08Tech awareness talks

01 / Services

Consulting and strategy

We help brands define who they are, what makes them different and how they should position themselves to grow. We analyse their context, identify opportunities and build brand and communication strategies that connect the purpose of the business with the needs of its audience. From naming to message and campaign development, we turn strategic vision into actions with meaning and impact.

  • Strategic positioning
  • Brand creation and development
  • Naming
  • Message development
  • Advertising campaigns
  • Learn more

Graphic design, branding and creativity

We create visual identities that express the essence of each brand and make it recognisable, relevant and consistent across all its touchpoints. We combine creative direction, art direction, graphic design, web design and illustration to develop unique visual universes that convey value, stand out from the competition and connect with people.

  • Creative direction
  • Art direction
  • Graphic design
  • Web design
  • Illustration
  • Learn more

Storytelling, scriptwriting and copywriting

We turn ideas, values and business proposals into stories that connect with people. We develop creative concepts, key messages, advertising copy and scripts that give each brand a voice and personality. We define its tone of communication to build coherent, recognisable stories that generate interest, convey trust and stay in the memory.

  • Creative advertising copywriting
  • Scriptwriting
  • Defining the brand tone of voice
  • Learn more

Photography, video and motion graphics

We bring ideas to life through images and audiovisual content that communicate, move people and strengthen brand identity. From art direction and photo production to corporate videos, commercials and animation pieces, we care for every detail to turn concepts into visual experiences with personality, quality and creative consistency.

  • Photo and audiovisual production
  • Motion graphics and animation pieces
  • In-house image bank for brands
  • Corporate videos
  • Commercials
  • Learn more

Digital

We design and develop digital experiences that combine creativity, technology and strategy to drive business goals. We build intuitive, functional websites, optimise the user experience and run SEO, SEM, email marketing and lead generation actions. We connect every touchpoint with a strategy aimed at attracting audiences, generating opportunities and turning visits into measurable results.

  • UX and UI (user experience and interface)
  • Development and programming
  • Email marketing
  • Lead generation
  • SEO
  • SEM
  • Learn more

Social media

We build social media strategies that bring brands closer to their communities and turn content into a tool for connection and growth. We develop branded content, influencer strategies and editorial guides for social networks, and manage communities with a consistent, recognisable voice. We combine creativity, planning and analysis to strengthen brand presence, encourage interaction and measure the impact of every action.

  • Branded content
  • Influencer strategy
  • Social media content guide
  • Community management
  • Monitoring and results reports
  • Learn more

AI and automation

We integrate artificial intelligence and automation to simplify processes, improve productivity and open up new business opportunities. We design solutions tailored to each company, from conversational assistants and chatbots to automations, integrations with existing tools and custom web applications. We combine technology and strategic vision to turn real needs into useful, scalable, results-oriented solutions. We also support teams in adopting AI through hands-on training.

  • Artificial intelligence training for companies
  • Process automation
  • Conversational assistants and chatbots
  • Custom projects
  • Web applications
  • Learn more

Tech awareness talks

We support families, children and teenagers in the conscious, safe and healthy use of technology. Through practical, informative talks, we explain how social media algorithms work, what options parental controls offer and how to set them up, and how to encourage healthy digital habits. We bring technology closer to families in clear, accessible language, offering tools and judgement to face the challenges of the digital world with more confidence and independence.

  • How social media algorithms work
  • Parental controls on phones and tablets: what works, what doesn't and how to set them up
  • Healthy digital habits for children and teenagers
  • Learn more

02 / How we work

Stages of the work process

Experience counts. And our method is the result of constant learning over almost 20 years working in the communication sector.

This is ours, and everything that comes out of it is made with honesty, pride, quality, attention to detail and always in pursuit of an excellent result and a touch of craft.

01.Diagnosis and strategy

Briefing

  • Creating the client briefing
  • Identifying stakeholders
  • Counter-brief
  • Questions and answers
02.Diagnosis and strategy

Strategic consulting

  • Research phase
  • Working session with the client
  • Product or service study
  • Defining our market
  • Competitor analysis
  • Audience profiles / buyer personas
  • Lead generation strategy
  • Objectives and KPIs
03.Ideate

Messaging

  • Storytelling
  • Brand values
  • Vision and mission
  • Positioning and creative territories
  • USP, statements and big idea
  • Key messages
  • Tone of voice
  • Slogan
04.Design and produce

Creative development

  • Concept development
  • Logo or restyling
  • Brand identity
  • Strategic visual treatment
  • Action and communication plan
05.Design and produce

Branding

  • Brand book
  • Image library
  • Audiovisual pieces
  • Templates
  • Brand graphic assets
06.Design and produce

Additional brand assets

  • Website
  • Corporate stationery
  • Sales tools
  • POS material (point of sale)
  • Salesfolder / catalogues
  • Technical data sheets
07.Plan / execute

Go-to-market plan & campaigns

  • Action calendar
  • Campaign development
  • Materials for each campaign
  • Social media assets
  • CRM pieces (direct marketing, email marketing…)
08.Measure and report

Performance and lead generation

  • Segmentation of each target
  • SEO / SEM actions
  • Monitoring
  • Listening and lead scoring tools
  • Reporting and campaigns for key segments

03 / Technologies

Technologies we work with

Strategic consulting and analysis

  • Google Analytics
  • Google Ads
  • Google Tag Manager
  • Google Search Console
  • Iconosquare
  • Meta Business Partner

Web, e-commerce and blog

  • WordPress
  • WooCommerce
  • Wix Partners
  • Shopify
  • PrestaShop

Business management and mailing

  • Holded
  • Notion
  • Brevo
  • MailerLite
  • Mailchimp

Social media

  • Facebook
  • X
  • Instagram
  • TikTok
  • LinkedIn
  • YouTube
  • WhatsApp

Artificial intelligence

  • Perplexity
  • ChatGPT
  • Midjourney
  • Copilot
Contact

Let’s make it happen.

A brand challenge, a project or the start of an idea? Let’s talk.

Contact