Hommu Studio
Blog
Ideas, perspective and news from Hommu Studio.
Five questions before putting AI into your brand
AI is within reach of any company, but not all know how to benefit from it. Five questions to decide with judgement before you start.
Technology and families: understand before you ban
Algorithms, parental controls and digital habits. Why explaining how technology works helps more than monitoring.
From “what do we post today?” to a strategy
A content guide turns social media presence into a decision rather than a daily improvisation.
Tone of voice: how your brand speaks when you’re not there
A consistent tone makes the brand always sound like itself. Three decisions to define and keep it.
Why a brand needs its own image library
Relying on generic images makes a brand look like its competitors. Photography, video and motion as a brand asset.
A visual identity has to work, not just look good
Creative direction, art direction and graphic design are different things. How they help make a brand coherent.
Funnel or flywheel: how to think about digital lead generation
Capturing contacts is only the start of a relationship. A practical way to look at the website, email and SEO as a system, not as separate actions.
Before the logo, the question is a different one
A new logo won’t fix a brand that doesn’t know what it wants to say. Four strategy decisions worth settling before designing anything.