Social media strategy, content pulls and production for @altus.official.
Services delivered
Strategy
- Social media strategy
- Guidelines and content pillars
Content
- Shooting
- Feed, still lifes, lynx stories, technical images
Management
- Community management
- Reporting
Objective
Altus entrusted us with mapping out the social media strategy in an unfavourable socio-economic context (Covid-19).
Idea
Two quarterly content pulls for Instagram and Facebook, with their own content pillars: feed, still lifes, lynx stories and technical images.
Implementation
Management, community management and reporting of the brand's official accounts. In six months, a pull of 5 ambassadors and twelve “Altus lynxes” with quality, highly technical profiles that helped build a solid brand on social media. We also launched the #lincesaltus2020 action, an Instagram contest. We grew the community by 500% compared to January 2020.
Results
15K
followers when the collaboration ended in 2025; the community did not exist in January 2020