Digital strategy, design and development of Altus's e-commerce and 2020 communication campaigns.
Services delivered
Strategy
- Brand digital strategy
E-commerce
- Design
- Development (Prestashop integrated with the Sage 200 ERP)
Campaigns
- #madetoresist (S/S 2020)
- #teletraviajar (A/W 2020)
Objective
Since 1945, Altus has designed, manufactured and developed high-performance outdoor garments and equipment, made with fabrics and materials of the most demanding quality. The brand entrusted us with the design and development of its new e-commerce platform, wearealtus.com, and with redrawing its digital strategy.
Idea
To position the brand around a value that has defined it for 75 years: resistance and durability. “Made to Resist” was the new brand claim resulting from the previous strategic work: only those who resist reach new, unexplored places.
Implementation
The e-commerce (Prestashop) was integrated with the company's ERP platform (Sage 200), a technically complex project. The #madetoresist campaign opened the Spring/Summer 2020 collection, and #teletraviajar was the motto for Autumn/Winter 2020, in the midst of intermittent lockdowns.
