Identity renewal for a company with 25 years of experience in forestry work, gardening and green space management.
Services delivered
Identity
- Conceptualization
- Logo design
- Colour palette
Objective
Arico Forest is a company with 25 years of experience in specialised forestry work, gardening and green space management, in both public and private settings: road conservation and maintenance, civil works, upkeep of playgrounds and health parks, and bioengineering and environmental consultancy services. The old logo no longer matched the company's values and activity.
Idea
The territory to conquer was ECO-MODERN: modernising the environment through a bolder image, using the colours of nature with a vibrant twist, and a clean, functional aesthetic to communicate the services clearly and rigorously.
Implementation
The colour palette draws on the commitment to the conservation and maintenance of forests and roads: a dark green, inspired by roadside vegetation; a vibrant yellow, evoking sunlight on tree leaves; and a dark grey recalling asphalt. In the logo, the “o” becomes a tunnel with a road running through it.
