Launch website for beFABULOUS, the Revlon Professional hair care line.
Services delivered
Strategy
- Conceptualization
Image
- Art direction
- Design
Development
- Programming
Objective
beFABULOUS by Revlon Professional is an advanced hair care line that helps maintain its youth and beauty, prolonging the results obtained in the salon. The 2016 activation campaign featured actress Halle Berry as brand ambassador.
Idea
An experiential website that reveals what it means to be fabulous for Revlon Professional through a magical, hypnotic browsing experience, just like the product itself.
Implementation
We developed the conceptualization, design and programming of the launch website, staying true to the brand's image and character.
