Social campaign by the Department of Culture to encourage access to live shows for young people aged 18 to 25.
Services delivered
Campaign
- Conceptualization
- 20” TV spot
- Graphics
- Banners
- Pieces for internet and social media
Objective
Escena 25 is a social campaign promoted by the Department of Culture of the Generalitat de Catalunya that aims to encourage access to theatre, circus, dance and concert shows for young people aged between 18 and 25 by offering them reduced-price tickets.
Idea
“Stop doing LIKES and start doing LIVES”: considering that social media is this audience's main means of communication, appealing to the enjoyment of attending live shows through their own media and their own jargon.
Implementation
We created a 20” TV spot in vertical video format —typical of social media—, graphics that took over the aesthetics of Instagram Stories, banners and different pieces for internet and social media.
