Naming, logo and design of a commercial mailing for Editorial Teide's secondary education teaching material offer.
Services delivered
Mailing
- Naming
- Logo
- Conceptualization
- Art direction
- Design and copy
- Production supervision
Objective
Teide commissioned us with the naming, logo and design of a commercial mailing for «A Prop», an offer of teaching material based on the competency-based assessment system for the four years of compulsory secondary education.
Idea
The mailing consisted of a box with two pieces: an informative four-page leaflet with the project's main characteristics and a card game testing teachers' knowledge of the generation they teach: Generation Z (or the Centennials). Each card had a question with three possible answers about centennial slang in four categories: Relationships, Society, On screen and Leisure.
Implementation
We looked for a gadget that would make an impact on teaching staff while having a playful, light-hearted touch: a mailing for schools with cards and a four-page leaflet.
