Can Manseu

Convey the calm. Make people want to be there.

Objective

To bring Can Manseu's character to Instagram with distinctive, coherent and appealing communication. To show not only a place to sleep, but a way to experience a stay: switching off, enjoying the surroundings and finding time for the small things.

The challenge was to turn the house's qualities into a visual story that could spark interest and connect with people looking for a getaway with character.

Idea

Some places are best explained by how they make you feel.

We started from this idea to build communication that went beyond presenting the spaces. Through photography and video, we wanted to bring the feelings associated with a stay to Instagram: calm, warmth and the pleasure of discovering a place with character.

A perspective that invites people to imagine the experience before living it. More than showing Can Manseu, making people want to be there.

Implementation

We developed the social media strategy and took on Instagram management, connecting the brand story with content creation.

Visual production was central to the project. We produced both the photography and all the reel footage, creating original material to present Can Manseu with a coherent and recognizable perspective.

Photography and video were treated as complementary languages: still images to bring out the spaces and details; movement to bring the experience of a stay closer and give the story rhythm.

This content was integrated into Instagram communication, so that strategy, imagery and message spoke the same language.

Results

An Instagram presence built around its own story, with original photography and video produced by Hommu Studio.

The project connected social media strategy, content production and channel management, giving Can Manseu visual resources to communicate with coherence and personality. A way of presenting the accommodation that goes beyond showing its spaces and invites people to imagine being there.