Design of the recyclable packs line for Hommu, the studio's own decorative vinyl brand.
Services delivered
Brand
- Conceptualization
Image
- Art direction
- Design
Product
- Packaging
Objective
Hommu is the studio's own decorative vinyl brand, with five product lines according to the area of the home: the kitchen, the whole house, children, pets and the bedroom. A brand committed to making the planet a sustainable, balanced and healthy home, working only with suppliers who follow environmental sustainability and social responsibility criteria. The packaging had to be just as consistent.
Idea
A line of packs printed on 100% recycled kraft paper with vegetable-based inks, inspired by a Scandinavian product aesthetic of simple lines, with a touch of colour to differentiate the five vinyl ranges.
Implementation
The design serves a double purpose: packaging for shipping the product and in-store display support.
Results
1
professional design award
Press and recognition
The packaging line was awarded and received trade press coverage.
Premis Laus · 2011
Bronze for best packaging line for “Packaging Hommu”. Source: FAD (official winners list, PDF)
Packaging Strategies · 2010
Article “Spain > Hommu” about the Hommu packaging line. Source: Packaging Strategies (Internet Archive)