Conceptualization and design of the visual identity for a new physiotherapy centre in Ceret (France).
Services delivered
Identity
- Conceptualization
- Art direction
- Visual identity
- Graphic design
- Interior design
Objective
Kine Céret is a new physiotherapy centre located in the village of Ceret (France), offering a comprehensive health service through various specialties, disciplines and techniques.
Idea
We gave prominence to one of the key elements of physiotherapy: bones. Playing with a bold sans-serif typeface combined with a thin serif one, part of the logo reveals the “skeleton” of the typography. On the business cards, the scientific illustration of a hip shows the beauty and elegance of the centre's professionalism.
Implementation
We also collaborated on the centre's interior design: custom signage following the logo's bone-structure concept, as well as vinyls and signage elements.
