Production of the “El idioma de la moda” rich media banner, conceived by OgilvyOne for La Redoute.
Services delivered
Consultancy
- Technical consultancy
Development
- Programming
- Rich media banner production
Objective
La Redoute is an online fashion, shoes and home store with a unique characteristic: its naming is in French, the language of fashion. The OgilvyOne agency conceived a piece to turn this characteristic into a selling point.
Idea
A rich media banner that analyses the user's level of French pronunciation to check whether they are up to the language of fashion, rewarding them with a discount percentage at the online store.
Implementation
Hommu Studio collaborated as technical consultancy and took care of the production: the user activates the microphone and pronounces the words that appear in the banner.
Recognition
The piece, produced by Hommu Studio, was recognised by advertising awards with credit to the OgilvyOne agency.
Premis Laus
Silver in Altres formats de publicitat (other advertising formats) for “El lenguaje de la moda” (agency: OgilvyOne Barcelona). Source: ADG-FAD
The One Show · 2016
Merit in Interactive – Consumer Advertising / Banners (agency: OgilvyOne Worldwide / Barcelona). Source: The One Club
Festival El Sol
The piece is listed in the festival's official winners list, Banners y formatos rich media category, credited to OgilvyOne Barcelona. Source: official winners list (PDF)