Menjadors Biosca

Complete brand renewal for a family business providing healthy, sustainable food for school canteens, on its 50th anniversary.

Objective

Menjadors Biosca is a Catalan company committed to healthy and sustainable food for school canteens, in both public centres and private institutions, with an approach based on organic, local and proximity food. They also work on children's food education, fostering healthy habits and respect for the environment.

Idea

The communication territory to conquer was the Playful Mediterranean Diet.

Implementation

For the 50th anniversary of this family business, we renewed the brand completely while keeping its essence: new branding, new website and brand materials, including merchandising and photography.