Mercat de les Flors 19/20

Campaign for the 2019/20 season with an original work by Cinta Vidal.

Objective

“Shared territories, diverse perspectives” is the thematic axis running through the Mercat de les Flors 2019/20 season: a journey through works offering other perspectives and provoking a change of view, with dance, the body and skin as witness and hope. The challenge was to give a campaign image worthy of a venue that stands for contemporaneity and rupture, with brave shows from the arts of movement: theatre, dance, music, performances and media art.

Idea

Commission an original work from Catalan artist Cinta Vidal: a micro-world representing the season’s different creation atmospheres, with a play of perspectives and volumes where the characters and original scenographies of the programmed shows coexist.

Implementation

We worked from images and videos of the programmed shows to build, piece by piece, the puzzle of iconic elements from each production. The painted work became the campaign visual, readable from every angle, and was adapted to the 360 campaign formats.