Brand of Mediterranean-inspired ceramic kitchen accessories: ceramic ovens for baking bread at home.
Services delivered
Identity
- Naming
- Branding
- Visual identity
Objective
Mica locally manufactures ceramic ovens for baking bread at home, a brand of Mediterranean-inspired kitchen accessories.
Idea
The territory to conquer was Mediterranean Minimalism: a brand that, recovering a classic object, distils modernity, design and premiumness without losing functionality. The values: the legacy of ancestral knowledge with a current, elegant design, things well made calmly, the value of tradition, patience and know-how, the taste of the authentic.
Implementation
The name Mica comes from mica panis, bread crumb in Latin: a single word, short, simple and easy to remember, suggesting the Greco-Roman world that inspires the brand.
