Mim

Wellbeing is fed every day: campaign and website for an easy, tasty way to take probiotics through bread.

Objective

MIM is an easy and tasty way to take probiotics through bread, a staple of the Mediterranean diet: a postbiotic you eat, toast, spread. A market novelty with a promise able to generate adherence to a new routine that helps improve microbiota balance.

Idea

A brand that distils the organic (bio), wellbeing, honesty and a touch of science, aimed at an audience seeking wellbeing, health and self-care in food, consuming responsibly and locally.

Implementation

We activated a didactic campaign with an art direction that breathes minimalism and few additives: the superfoods and the sum of components of each bread range star in the key visuals, with the postbiotics at the same visual level.