Change the rules of the game: launch of the first brand marketing a base for preparing artisan hard seltzers.
Services delivered
Brand
- Identity
- Storytelling
- Range namings
- Product visuals
Campaign
- Digital strategy
- Art direction
- Salesfolder
- Website
- Social media
- Shipments to baristas
Objective
Alcohol consumption is changing: hard seltzer is a mix of carbonated water, alcohol and natural aromas, and Otra Cosa was born to revolutionise its artisan preparation.
Idea
We focused on the product's unique factor: conveying a premium image and ease of preparation for the barista.
Implementation
We worked on the product visuals, the brand storytelling and the range namings with a touch of sophistication: digital strategy, art direction, salesfolder, website, social media and shipments to baristas.
