Welcome kit for new Oxfam Intermón members, under the conceptual axis “The journey begins. I'm already part of Oxfam Intermón”.
Services delivered
Kit
- Conceptualization
- Art direction
- Design and copy
- Production supervision
Objective
During their first year of membership, members receive specific information about Oxfam Intermón's work across its different areas. The organization commissioned us with the conceptualization of the story, the design of the elements and the production supervision of the kit's pieces.
Idea
To create a creative concept around Oxfam Intermón's work, the world and the community generated among members, aid workers and beneficiaries, building a story through the communication elements the member would receive during the first year: the conceptual axis “Empieza el viaje. Ya soy de Oxfam Intermón”.
Implementation
Four main pieces: the passport to a future without poverty —the gateway to the world of Oxfam—, a road map with a giant world map of the organization's work, a four-page travel guide with the NGO's values and objectives, and a set of postcards narrating real experiences of beneficiaries, volunteers and workers in the field.
