Strategy and management of Revlon Professional's international Instagram profile for three years.
Services delivered
Strategy
- Content pillars
- Hashtag policy
- Liking and following strategy
Management
- Monthly account management
- Community management
- Post styling direction and supervision
Objective
Instagram is perceived as the platform where brands contribute the most valuable content: a space where ads stop feeling invasive as long as they align with their followers' trends. Revlon Professional wanted a solid international profile.
Idea
Generation of content pillars aligned with the brand and its target's interests, hashtag policy and liking and following strategy for the @revlonprofessional profile.
Implementation
We ran the profile's Instagram strategy from Q3 2016 through 2017, 2018 and Q1 2019, with monthly account management and community management. The conceptualization, art direction and shooting of the posts (photographs and videos) were carried out by photographer Núria Altarriba and Joval Arderiu studio, under the direction and styling supervision of Hommu Studio.
