Magnet Packaging

Naming, logo and design of the packs line for Magnet, Revlon Professional's range against environmental aggressors.

Objective

Revlon Professional commissioned us with the naming, logo and design of the packs line for Magnet, its first range in the fight against environmental aggressors: a product that neutralizes and repels polluting particles from the hair, reduces the negative effects of poor water quality and creates a protective barrier for the best colour results.

Idea

Playing with the concept of the magnetic poles of metals —positive and negative—, we turned the E of Magnet into a magnet that symbolizes the product's action. Simple and effective.

Implementation

The project included conceptualization, art direction, design and production supervision; the page also shows the discarded proposal.