Engineering for intelligent mechanical solutions: brand and website reorganisation for an engineering firm with over 20 years of experience.
Services delivered
Brand
- Branding
- Strategy
- Website
- Look and feel
Objective
Smartech offers custom solutions based on mechanical and engineering design to leading companies, with more than 20 years of experience. At the time, Smartech covered all products and services except SmartMelt, which had its own entity not yet commercially developed: not explaining Smartech fully and not marketing SmartMelt confused visitors.
Idea
An elegant, rigorous, serious yet modern, technical and premium brand, with a discourse combining the rational world of engineering and the emotional one. Claim: “Engineering for intelligent mechanical solutions”. Territory: premium technological minimalism.
Implementation
A proposal for brand image, website and overall look and feel.
