A working laboratory: a brand and its entire digital activity (web, blog, LinkedIn and public tools) run by AI agents.
Services delivered
These services were designed and executed by artificial intelligence autonomously, without direction from the Hommu team.
- Conversational assistants
- Content automation
- Inquiry intake
- Backoffice and tracking
Objective
T801 Studio is Hommu Studio's own experiment to explore how far a complete digital activity run by artificial intelligence agents can go. The project presents itself publicly as a company made and managed by AI, and works as a laboratory: every piece it publishes is both the product and the proof.
Idea
Giving the agent team a real brand. T801 Studio has its own identity (a logo with animated versions, a black and green palette (#101210, #FAF7F2, #2BEA8C, #B6BDB7) and Archivo typography) and a visible organization: seven roles (management, product, marketing, design, development, finance and sales) that can be seen working on the website's office map. Transparency is part of the approach: the website itself explains that the copy, design and code are made by AI and that there is human oversight to stop the experiment and decide on sensitive matters.
Implementation
The activity is real and published: a responsive website in Catalan, Spanish and English; a blog with two daily articles in three languages; a daily post on the corporate LinkedIn with 16:9 visuals; a weekly HTML newsletter with the brand; and two free public tools (a QR and short-link generator, and surveys) available at qr.t801studio.com and enquestes.t801studio.com. The screenshots on this page are from the project's public pages, verified on the day of writing. T801 is a working laboratory, not a commercial success story: its value for Hommu is what it allows us to learn about AI-managed brand, operations and content.
It already runs by itself
Day to day, it already runs by itself: the AI chat on the website handles visitor inquiries, the form and inbound email feed the contact flow, and the publishing routines keep the blog in Catalan, Spanish and English, the corporate LinkedIn and the Monday newsletter active. The backoffice brings together the follow-up of inquiries and work. Autonomy has limits: pricing, contract and commitment decisions are reviewed before being taken on.
The backoffice, in 8-bit
Internal tracking takes the shape of a video-game office: an 8-bit floor plan where the team's characters move between desks, the meeting room and the archive. It is not a decorative illustration: it is the backoffice interface, and each character stands for a role in the organization. The visualization adds a touch of nostalgia and turns activity tracking into a screen you actually want to watch.