The first online van gathering in history: a 100% virtual event with an illustrated interactive map.
Services delivered
Illustration
- Illustrated interactive map
- In collaboration with Jordi Matosas
Development
- Ad-hoc map programming (HTML5/CSS3)
- Gamified website
- Customisable virtual vans
Objective
For sixteen years, Volkswagen LCV had organised the FurgoVolkswagen Gathering, an event where lovers of camper life and Volkswagen vans met to celebrate their passion. Riding the wave of digitalisation, the brand wanted to go one step further: turn the gathering into a virtual event without losing its community spirit.
Idea
The Originals Fest: a 100% online event where van lovers could explore an illustrated interactive map —full of activities, contests and exclusive content— aboard their own personalised virtual van. The illustration was made in collaboration with Jordi Matosas.
Implementation
As a 100% virtual event, the campaign was exclusively digital (social media, programmatic and direct), connecting emotionally with the audience through the nostalgia and fun of previous editions. The map was programmed in HTML5 and CSS3, with an isometric design and hundreds of unique elements created for the occasion.
Recognition
The project was recognised by design and creativity awards.
Premis Laus · 2022
Silver in Digital Marketing for “The Originals Fest (Furgoverso)”, a project by the Ogilvy agency for Volkswagen Vehículos Comerciales; Hommu Studio is credited with illustration, programming and web development. Source: ADG-FAD