The first music video you can only watch if you are happy: a microsite with facial recognition.
Services delivered
Microsite
- Conceptualization
- Art direction
- Design
- Music video shooting
- Site development
Objective
Dimeikers is a Mallorcan music group whose first single was chosen by Decathlon for the 2014 summer advert. To make the group known in a different, remarkable way, we were commissioned with a very original microsite.
Idea
The main track on the album is called “We are happy”, so we proposed making the first music video you can only watch if you are happy: a website that, thanks to facial recognition, forces you to smile constantly if you want to watch the group's new music video. Something you already do instinctively when listening to the song.
Implementation
To live the experience, the user only had to activate their camera, browse in Firefox or Chrome and smile. Design, video and site development by Hommu Studio.